01
Limescale damage
Costs a hard-water home £400-600 a year. From higher energy bills, repairs, and boilers and appliances that wear out early.£400–600 a year in energy bills, repairs and worn-out appliances.
Whole-home water filtration
Water you can trust.Every tap, one filter.
The PuraVero PureLine removes chlorine, microplastics, PFAS and protects against limescale for every tap in your home.Removes chlorine, microplastics and PFAS, and protects against limescale, at every tap in your home.
Shop systems from £900
Prefer to talk it through? Book a free consultation
- 5-year warranty
- 90-day guarantee
- No salt, no waste water
- Chlorine removed
- Up to 0%
- PFAS removed
- Up to 0%
- Filter life
- Up to 0 mo
- Warranty
- 0 year
Designed and assembled in Britain.
Built from components sourced from the world's leading filtration manufacturers in the United States and Germany.With components from leading US and German filtration manufacturers.
The problem
Your water is working against you
Your water is legally compliant. But ‘legal’ doesn’t mean optimal for your home, your skin or your family.
02
Dry Skin & Hair
Chlorine strips your skin and hair of their natural oils every time you shower, leaving skin tight and dry and hair dull and lifeless.Chlorine strips natural oils from skin and hair every shower.
03
Taste & Smell
Chlorine and the by-products it forms leave a swimming-pool note in every glass of water, every kettle and every cup of tea you make.A swimming-pool note in every glass, kettle and cup of tea.
04
The Unknown
PFAS ‘forever chemicals’ and microplastics slip through: not regulated, not routinely tested, and not reported by UK water companies.PFAS and microplastics: not regulated or routinely tested.
The solution
Whole-house filtration.Limescale protection built in.
The PureLine filters the water at every tap in your home, and protects against limescale.
01
Clean, filtered water
Removes chlorine, PFAS, microplastics, heavy metals and chemicals from your water. Better tasting. Safer for your family.Removes chlorine, PFAS, microplastics and heavy metals. Better tasting, safer for your family.
- Chlorine
- PFAS
- Microplastics
- Heavy metals
02
Limescale protection
Protects your boiler, hot water system and appliances from the hard scale that pushes up energy bills and repair costs. Healthy minerals stay in.Shields your boiler and appliances from hard scale, with no salt or waste water. Healthy minerals stay in.
- No salt
- No chemicals
- No waste water
Clean Filtered Water From Every Tap
One installation. Every outlet in your home benefits.
Kitchen tap
Bathroom tap
Shower
Bath
Dishwasher
Washing machine
Reviews
Trusted by homes across the UK.Because clean water should never be a compromise.
Reviews: 1 of 12
PuraVero vs tap & shower filters
Why whole-home beats point‑of‑use
Kitchen tap filters and shower head filters only protect one outlet. And they don’t last.
| Comparison point | PuraVero | Tap filter |
|---|---|---|
| Chlorine removal | Up to 99% | ~70% |
| PFAS removal | Up to 95% | Minimal |
| Limescale protection | Yes | No |
| Covers every tap | Yes | No |
| Covers showers | Yes | No |
| Filter lifespan | Up to 12 months | 2-3 months |
| Upkeep for a family of 4 | ~£180 | ~£250–£400 |
Higher grade filtration. Every tap protected. Lasts up to 12 months, not 12 weeks.
Shop NowHow it works
Designed to workseamlessly.
Water passes through a multi-stage filtration system. Each layer targets specific contaminants and impurities. The result is healthier water throughout your home.
Filtration
Carbon Filtration
Removes what shouldn't be in your water: chlorine, PFAS, VOCs, sediment.Removes what shouldn't be in your water: chlorine, PFAS, VOCs, sediment.
- 1Water enters the carbon blockWater flows through a dense coconut-shell activated carbon core.
- 2Contaminants adsorb to the surfaceChlorine, chloramines, PFAS, VOCs and pesticides bond to millions of microscopic pores.
- 3Particulates are trappedSediment, rust and microplastics are filtered mechanically by the fine block structure.
- 4Clean water exitsNo chlorine taste, no odour, no organic contaminants, at every tap in the home.
Filtration · Carbon Filtration
Designed for your plumber
Guaranteed to fit.Or you don’t pay.
We make sure your plumber has everything they need, and if it doesn't fit your home, we refund you in full and cover the return.
5Years
90-day money-back guarantee and 5-year warranty01
A filter schedule set for your home
The same questions that confirm fit also set your replacement interval. You know the interval and the cost before you buy, not after.Know your filter interval and its cost before you buy, not after.
02
Built for any competent plumber
Every system ships with a step-by-step installation guide, fittings spec, and a direct line to our technical team. Installation isn't included in the price. Need it installed? Talk to us and we'll arrange a fixed-price fit through our partner plumbers.Full fitting guide and a line to our tech team. Installation isn't included; we can arrange a fixed-price fit.
03
One number. Forever.
Filter reminders, technical questions, troubleshooting, warranty claims. One team, one phone number, for as long as you own the system.Reminders, tech help and warranty claims from one team, for as long as you own it.
04
5-year warranty. 90-day guarantee.
Five years of hardware cover on every PureLine system. Plus 90 days from delivery to decide it's right for you. If not, we collect it and refund in full.Five years of hardware cover, plus 90 days to decide. If not, we collect it and refund in full.
90 days to decide it's right for you.
Full refund. Return postage covered. 90-day window.
- Full refund
- Postage paid
- No Fuss
How we compare
PureLine vs salt softener
Let's be clear. PureLine doesn't soften water. Healthy minerals stay in, but flow through instead of scaling up your boiler, pipes and appliances.
Let's be clear. PureLine doesn't soften water, it protects against limescale. Your water still contains its natural minerals (the good ones), but they flow through instead of building up as hard scale in your boiler, pipes and appliances. If you want truly soft water for that slippery shower feel, a salt softener is your answer. If you want the limescale problem solved with the addition of premium-grade filtration, this is the solution for you.
PureLineWhole-home filter + scale protection
Salt SoftenerIon exchange, salt-based
Removes chlorine & contaminants
PureLine: YesSalt Softener: NoProtects against limescale buildup
PureLine: YesSalt Softener: YesSoftens water (slippery feel)
PureLine: NoSalt Softener: YesNo salt, no waste water
PureLine: YesSalt Softener: NoNo Power
PureLine: YesSalt Softener: NoBoiler-warranty friendly
PureLine: YesSalt Softener: Check yoursCompact under-sink option
PureLine: YesSalt Softener: No
| Feature | PureLineWhole-home filter + scale protection | Salt SoftenerIon exchange, salt-based |
|---|---|---|
| Removes chlorine & contaminants | Yes | No |
| Protects against limescale buildup | Yes | Yes |
| Softens water (slippery feel) | No | Yes |
| No salt, no waste water | Yes | No |
| No Power | Yes | No |
| Boiler-warranty friendly | Yes | Check yours |
| Compact under-sink option | Yes | No |
Get a softener if…
Your only goal is the slippery-soft shower feel and you are not concerned about taste, smell, chemicals or contaminants.You only want the slippery-soft shower feel, and taste or contaminants don't concern you.
Choose PureLine if…
Shop NowYou want clean, filtered water at every tap with your boiler and appliances protected from limescale, without salt, waste water, or warranty headaches.You want filtered water at every tap and a boiler protected from scale, with no salt or waste water.
Free water report
Check your water in 30 seconds
Enter your postcode for a plain-English breakdown of your local supply: hardness, chlorine, and the contaminants worth knowing about before you decide anything.A plain-English breakdown of your local supply: hardness, chlorine and the contaminants worth knowing about.
Get started
Better water,from every tap.
One PureLine system protects your whole home. Starting from £900, including VAT.
- 5-year hardware warranty
- 90-day money-back guarantee
- Guaranteed to fit, or a full refund
