Black Friday: up to £398 of value · BLACKFRIDAYBlack Friday: up to £398 of value. £100–£200 off + free filters. Code BLACKFRIDAY, ends 30 Nov.Black Friday: up to £398 of value. £100 to £200 off, plus your first replacement filters free. 300 systems. Code BLACKFRIDAY, ends 30 Nov.
Black Friday

Up to £398 of value,plus your first filters free.

£100 to £200 off a PURELINE system until 30 Nov, limited to 300 systems. Use code BLACKFRIDAY at checkout, pay in full, and we'll add your first replacement filters at £0.

  • £100 to £200 off
  • First replacement filters free
  • 300 systems only

What you get with each system

Prices include VAT · Ends 30 Nov

  • PURELINE

    Ideal for 1–2 bathrooms · 1–4 people

    £800 with code

    Regular price £900 inc. VAT

    • £100 off the system
    • Free replacement carbon filter, worth £59

    Total value £159

    View PURELINE

  • PURELINE Plus

    Ideal for 2–4 bathrooms · 2–6 people

    £1,150 with code

    Regular price £1,300 inc. VAT

    • £150 off the system
    • Free replacement carbon filter, worth £99

    Total value £249

    View PURELINE Plus

  • PURELINE Ultra

    Ideal for 2–4 bathrooms · 2–6 people

    £1,550 with code

    Regular price £1,750 inc. VAT

    • £200 off the system
    • Free set of replacement filters, worth £198

    Total value £398

    View PURELINE Ultra

How to claim it

  1. 1

    Choose your system

    PURELINE, PURELINE Plus or PURELINE Ultra. Not sure which? Each page shows who it's sized for.

  2. 2

    Add it to your basket

    The offer is for paying in full by card, Apple Pay or Google Pay. Pay monthly isn't available with the code.

  3. 3

    Enter BLACKFRIDAY at checkout

    Your system's discount comes off (£100 to £200), and your free replacement filters are added to the basket at £0.

Shop the range

Offer details

  • Ends at 11:59pm on Sunday 30 November 2026, or earlier once 300 systems have been sold.
  • With code BLACKFRIDAY at checkout: £100 off PURELINE, £150 off PURELINE Plus, £200 off PURELINE Ultra.
  • For orders paid in full. Pay monthly can't be combined with the code.
  • The free filters are the first replacement set for the system you buy: PURELINE, 10" Carbon filter (CTO); PURELINE Plus, 20" Carbon filter (CTO); PURELINE Ultra, 20" GAC/KDF filter and 20" Carbon filter (CTO). They are added to your basket at £0 with the code.
  • All prices include VAT. Installation is not included.
Buy with confidence

Covered from day one.

5-year warranty

Five years of hardware cover on every PureLine system.

90-day money-back guarantee

90 days from delivery to decide it's right for you. If not, we collect it and refund in full.

One number. Forever.

Filter reminders, technical questions, troubleshooting, warranty claims. One team, for as long as you own the system.

Full terms, exclusions and how to claim: Warranty & guarantees